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THE BLOG

Think Like A Startup

Change is hard, especially for well-established companies. However, hesitation to experiment with new ideas can also mean that your business gets left behind. …

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Video: How to Market a New Product

A lot of people ask me how to market their brand new product or invention. What I’d like to tell you about this is that there are sort-of two main routes you can go. Option 1: Market Yourself The first route is, you can market yourself, which means you can take it directly to market….

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A Running Start: Tips for Finding Blogging Content

It can be demotivating to spend precious work hours crafting helpful blog posts that, according to your website analytics, no one sees. Unfortunately, to get noticed online, you need more than great content. You also need to keep a regular update schedule….

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How Campaigns Fail

  I’ll confess straight up, that today’s blog is part cautionary, part rant, and part pitch. So read at your own risk. Here’s the thing… firms in the marketing industry almost all have the best of intentions: to achieve real revenue growth for their clients. But to actually do this requires a tremendous number of…

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Determining Your Platforms

Where the Clients Are: Determining Your Platforms By now, you’ve decided that your business needs a social media presence in order to compete in today’s market. But wait– that doesn’t mean you should head online to open an account on every social media platform out there. More doesn’t necessarily equal better; in fact, you should only begin…

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Social Media In Your Marketing Plan

Three Reasons You Need It Marketing isn’t about selling: it’s about sharing a message. In the digital sphere, there is no better way to achieve this than by sharing on social media. While social media platforms are only ever one part of a plan that supports your overall marketing strategy, unless your target market is comprised…

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