Metrics & Reporting Strategist
BSc, Mathematics, BA, MA, Psychology, CMRP
As a CMRP, (“Certified Marketing Research Professional”, an accreditation from the Marketing Research and Intelligence Association of Canada) Joanne brings over 30 years’ experience in quantitative and qualitative research methods encompassing a vast array of private and public sector clients. She has facilitated hundreds of focus groups, taught courses in several universities, and has over 30 years of experience in senior market research roles. Joanne is working on enhancing Tenato’s reporting and analysis procedures, and will also be involved in scoping and executing market research projects.