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THE BLOG

PR Blunders

Sometimes the easiest way to learn something is by seeing it done badly. Think of all those fashion disaster lists – no one remembers good 80’s fashion but everyone remembers Madonna wannabes!  And cringes. Bad public relations can get really ugly, really fast. So in the spirit of “What Not To Wear”, let’s take a look…

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Humour and Buzz

Using Humour to Neutralize Bad Social Media I recently read a great little article in the local Metro Newspaper about the roasting of Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering:  spray on…

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Anti-Spam Part 2

CTRC’s Anti-Spam Law Something smells like…. Well, I have been suitably rattled after watching the presentation on Canada’s  new Anti-Spam legislation, in effect this July.   One of the key points made by the presenter, Martin Kratz of Bennett Jones, was that this was a piece of legislation that bypassed a public consultation process before…

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Market Research Methods

Which kind of market research do you need? If you’ve run into a business decision for which you feel ill-equipped with information, you’ve no doubt thought about getting some market research.   But what sort of market research do you need?  Can you hit Google and search your answer this way, or are the answers you…

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Trade Show Tips

10 Simple Marketing Tips for Improving your Performance at Trade Shows   I attended a wonderful trade show yesterday – the Calgary Motorcycle Show!  I had been looking forward to it for the past few weeks.  Winter has been really cold with far more snow than usual here in Calgary– and now that we have…

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Marketing Predictions 2014

It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…

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