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THE BLOG

What is Public Relations?

by Judi Gunter, BA, APR, FCPRS, L.M. My late parents were proud of my career success in Public Relations even though they didn’t really know what I actually did for a living.  But they figured I must be good at it because I kept getting  good jobs and a lot of awards and accolades for…

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How to Re-brand

Welcome Back! Now that you’ve seen those funny old brands, we hope you’re ready to hear the adventure we had in getting the new brand up and running.  Here’s the process we went through: 1. Thinking up a great game. Once we finally faced the music and realized that the previous brand just wasn’t strong…

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How to Rank on Google

Are you tired of seeing your competitors hit #1 on Google, while your website languishes on page 2, 3 or nowhere at all?   Or, are you paying for pay-per-click advertising to compensate for this, yet getting none of the desirable traffic you need? Good news:  Google isn’t random, nor has it been paid off by…

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New Research Trends: Part 2

A Round-Up of the 2014 GRIT Report, PART 2   The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s…

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