How do you prioritize looking after your own business, when you are extremely busy looking after your customers?…
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Treeco
Situation The client was seeking an overhaul to its marketing approach to allow for expansion. Along the way, they discovered a need to change their name (TRC) to ensure it was distinct vs. other meanings of the same acronym. Solution Tenato conducted research and developed a growth strategy. The execution of the strategy started with…
Transitioning from Sales to Marketing
Are you in a sales career today, but wondering how to transition into a marketing career? This blog is especially for you. Now, you may think that as a CEO of a marketing strategy firm, surely I’m not a salesperson. Think again. The CEO of any firm is one of the most crucial people on…
Tourism Marketing for Destinations
Too often, smaller cities and towns are challenged to acquire and retain the Tourism Marketing talent they need. This can mean it is difficult to establish a modern, cohesive, fully-functioning promotional campaign to attract visitors, residents and new businesses on an ongoing basis. Such talents might include skills such as market research, strategy, business development…
Tracking
We are often asked, “How will I know if my plan is working?” The simple answer: if it’s working, it will generate profitable sales. However, sales can grow or decline from forces that are unrelated to your plan, such as loss or gain of a major account, a surprise change in legislation, or turbulent economic…
Public Relations
At Tenato, we support your overall strategy with a modern approach to public relations that integrates traditional, online and social media. We focus on generating positive media, as opposed to avoiding negative media or offering crisis communications. The tools of engagement in this field have evolved dramatically in the past few years, but the underlying…
