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THE BLOG

Strategy

What is involved in building a strategic marketing plan? Assuming we have already gathered any market research required, the following diagram represents (top to bottom) the decision flow used in developing your plan. Your solution may require all or some of these elements. For some clients, we go even further, and develop a full business…

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Research

What Makes Tenato’s Research Different? At Tenato, our approach is somewhat different than most market research companies, for three reasons: We quickly prioritize. Because strategy is a core part of what we do, we have a very clear picture of just how much market research– and what kinds– are definitely required to build a marketing…

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Tourism

At Tenato, we take on a limited number of clients, and provide a very comprehensive solution. Providing support to municipalities and destinations is our way of assisting a multitude of businesses and organizations at once, through a focused overall strategy. The Challenge of Destination Marketing Too often, smaller cities and towns are challenged to acquire the tourism and communications…

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Pricing

We understand that a lot of clients are nervous about the costs of hiring a professional marketing service to support them, so we would like to remind you of this: We have worked with a multitude of small businesses, as small as 1-person start-ups. We have worked with a multitude of large corporations; in fact,…

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Home

Marketing Research, Strategy, and Execution to create positive, worthwhile growth. The name Tenato represents tenacity – the determination to never quit. With our twenty-year track record, we know that if you want lasting results from any marketing program, you need a deeper, more committed approach. Here’s how we do it: Research. Better, bolder decisions come…

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Publicity Gone Bad

Transparency in Surviving Negative PR Whether it’s an inappropriate social media post, an employee gone wild, or a poor review, there are ways to weather that PR storm. There’s a saying, “Life is 10% what happens to you, 90% how you react to it.” The same is true when dealing with a situation gone awry…

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