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Trade Show Display Strategy

A trade show presence can be an effective means of advancing your brand, connecting with your target audience and expanding your business’s client base. However, creating an effective exhibit is not a trivial expense; you should plan it carefully. Here are a few questions you should ask yourself……

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Jingles – What A Long, Strange Trip It’s Been

There was a time when nearly every product advertised had some sort of original music, a jingle, associated with it. That’s no longer the case, although a catchy song remains a very powerful advertising tool. Plop, Plop, Fizz, Fizz Commercial jingle writing in the mid-twentieth century was an industry within an industry. Many songwriters subsisted…

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How NOT To Name A Business

Google is a pretty brilliant name for an Internet powerhouse. It’s derived from googol, a term suggested in 1920 by nine-year-old Milton Sirotta. His uncle, mathematician Edward Kasner, had asked Milton to name a very, very large number: one followed by one hundred zeroes….

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Experiential Tourism

  There’s lots of talk about experiential tourism being the hottest new trend in tourism, because it is something that any destination can do, and probably should do. But what is it? And how does it fit into your marketing plan? What is Experiential Tourism? Experiential tourism is a form of tourism that allows travellers…

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