Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of the suggestion box, getting access beyond the “mind base” of your own organization….
Tag: Marketing Plan
Video: How to Market Professional Services
What are the basics of professional services marketing? It’s a common question and it boils down to three stages: research, strategy, and execution….
Think Like A Startup
Change is hard, especially for well-established companies. However, hesitation to experiment with new ideas can also mean that your business gets left behind. …
A Running Start: Tips for Finding Blogging Content
It can be demotivating to spend precious work hours crafting helpful blog posts that, according to your website analytics, no one sees. Unfortunately, to get noticed online, you need more than great content. You also need to keep a regular update schedule….
Social Media In Your Marketing Plan
Three Reasons You Need It Marketing isn’t about selling: it’s about sharing a message. In the digital sphere, there is no better way to achieve this than by sharing on social media. While social media platforms are only ever one part of a plan that supports your overall marketing strategy, unless your target market is comprised…
Marketing Must-Haves: Five Elements of Marketing Strategy You Should Not Leave Out
Too often, marketers cut right to the promotion spending (advertising methods, marketing collateral, etc.) when building a marketing strategy. Though it may seem that skipping any of these five elements of creating a marketing plan could save you time or money, this couldn’t be further from the truth. Element #1: Research Market research is key….
