Discussions have really evolved past the “jump on the bandwagon” mentality of social media and online marketing and are becoming more discerning. In other words, the bright minds in the industry are encouraging destinations to really consider what they want before they dive into executing the latest tech trends….
Tag: Marketing Strategy
Is Content King or Kingdom?
We know the role of individual content is worthy of a crown, but in terms of reigning supreme – how far does content marketing extend? …
Crowdsourcing as a Marketing and Research Tool
Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of the suggestion box, getting access beyond the “mind base” of your own organization….
5 Steps to Developing a Customized Sales Process
The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….
Content Creation: Why Does a Business Need to Blog?
A lot of times people ask us, “why should I blog?” Well, there are basically three main reasons why a business should blog….
When to Go (to the Media): 5 Kinds of Stories Journalists Like
There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…
