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Travel Alberta Industry Conference

Discussions have really evolved past the “jump on the bandwagon” mentality of social media and online marketing and are becoming more discerning. In other words, the bright minds in the industry are encouraging destinations to really consider what they want before they dive into executing the latest tech trends….

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The Marketing Mix on Marijuana

What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….

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Tourism’s Shift to Customer Engagement

There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…

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Traveller Insight Through Customer Conversations

If you’ve ever travelled, you know that we all have different quirks when it comes to being on the road. When visiting a new city, there are some folks that pull out the map at the beginning of the day and plan every turn and twist of their walkabout. There are others that just head…

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