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THE BLOG

The Temptation of Greedy Marketing

In the 1987 movie “Wall Street,” the main character, investor Gordon Gecko boldly states that “Greed is good.” And as a business owner and marketer myself, I understand where he is coming from. But I can only agree up to a point. Greed (or perhaps we might call it ambition) to achieve a few of…

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Travel Alberta Industry Conference

Discussions have really evolved past the “jump on the bandwagon” mentality of social media and online marketing and are becoming more discerning. In other words, the bright minds in the industry are encouraging destinations to really consider what they want before they dive into executing the latest tech trends….

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The Marketing Mix on Marijuana

What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….

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Tourism’s Shift to Customer Engagement

There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…

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