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Seasonal Discounts

Seasonal discounts can be a useful tool to help manage uneven revenue patterns and ensure inventory turnover. But it is critical not to overuse them….

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Why a price that is too low hurts your business

At Tenato Strategy, we often hear from businesses that pricing is one of the most difficult aspects of marketing strategy.  So we thought we would provide a few brief thoughts for today on why you should avoid pricing too low.  A lot of businesses (especially small businesses or start-up companies) think they should price below…

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