Serving small and large businesses across Canada since 1996, Tenato has developed an unparalleled strategic offering to serve the diverse business needs of the Toronto area.
What makes Tenato different from other marketing firms? It comes down to this: “The tenacity to dig deeper.” Our name, “Tenato” comes from the word “tenacity” – we are more thorough and in-depth in our approach, in order to get lasting results.
Marketing Services Offered
We offer research, strategy and execution under one roof. This ensures we have a) good information on which to base decisions, b) a practical, workable plan…because we know we will have to actually follow it, and c) accountability in execution, because we have to stick to the budgets we set and get the results we aimed for. Here’s an overview:
- Market Research: We offer a full suite of market research services; including online or phone surveys, focus groups, feasibility studies and competitive intelligence. Read more about our market research…
- Strategy: This includes long range visioning and market positioning, product/service refinement, pricing, target market analysis and selection, distribution, budgeting, setting sales forecasts, and building detailed execution budgets. Read more about our strategy development services…
- Execution: We oversee and provide any services required to ensure successful execution – integrating all marketing, sales efforts and communications. This means we can supply the creative services (e.g. copywriting, design), with the technical (media buying or web development) and training (sales and service training). Read more about our marketing execution services…
So you see, our aim is to ensure your strategic direction is right before driving leads in the door. This means we’re aiming to generate leads that are of excellent quality, instead just ill-fitting volume growth.
What are your Professional Fees?
You will receive a detailed proposal prior to engaging us, at no charge to you, with the costs of research and strategy defined as fixed fees. Costs for research range $5,000 – $50,000, depending on scope. Costs for strategy range from $10,000 – $80,000, also depending on scope and complexity of the business. So yes, at a minimum, research and strategy (which we call Phase 1) and 2) at a minimum starts around $15K, and we usually ask for 50% of this upfront. The costs of execution will depend on what is determined within your marketing strategy.
Click for more pricing details on our marketing services pricing.
That said….if your budget is a lot tighter than this, we can certainly do one-off consultations as noted above.
What Should I Budget for Marketing Execution?
Costs of execution (which we call Phase 3) will depend on your goals and resources. We have a good article to guide you generally, however, click here to review it.
Are Initial Consultations Free?
Initial phone calls and brief web calls (typically under 30 minutes) are always free. As to longer consultations, we offer two kinds: one free and one paid. The free consultation is intended to allow prospective businesses some time to get to know us, assuming they are considering us for a key project or longer term relationship. The paid initial consultation is intended for prospects whose budget is very tight, and they just need some immediate advice that they can act on themselves. For pricing and details on these two types of consultations, click here.
Would you like to have a chat by phone? Please contact us today.