A Market Research Company + Marketing Agency in One

Tenato comes from tenacity.  But are we a market research company, marketing agency, strategic planning firm, advertising agency, sales training company or digital marketing agency?  In truth, we are all those things. The point is to have all the right tools help you grow, and apply them at the right times, tenaciously.

Over 28 years in business, we have honed a 3-Phase process that consistently helps clients to define their ideal visions and achieve results.  It’s as simple as Market Research, Strategy, and Execution.


market research calgary

First, Market Research – Investigating Customers, Competitors, Industries…

We usually recommend acquiring fresh market research to understand where you’re at. This means uncovering how your customers feel through methods such as focus groups or surveys, and what makes you unique from competitors, and benchmarking industry trends. The point is to find out whether, and how, you should change your branding, services, target markets or pricing, to boost growth. (And yes, many clients just hire us for market research, and we’re happy to do this).

Marketing Strategy and Business Plan

Second, Strategy – Vision, Ideal Target Markets, Offerings, Pricing, Messaging…

We use the market research to strategize with you in personalized, one-on-one strategy sessions, resulting either in a strategic marketing plan or a full business plan.  Here, your vision becomes crystal clear, and any adjustments to your offerings, pricing, target markets, and messaging are nailed down – all to make you more competitive.  We also build a budget together, and set revenue goals.

Marketing Services Execution

Third, Execution  – Branding, Websites, Digital Marketing, Advertising…

With your business or marketing plan now ready, we can launch into marketing and creative services. Whether you have in-house marketing staff or use our team’s many talents, we work closely with them to develop all the brand assets, as needed – such as names, logos, slogans, your website (including content, design,  programming, and e-commerce capability if needed), advertising campaigns, digital marketing, Google Ads, and even sales materials – such as sales training methodologies and support document.  As the campaign launches and as long as needed, we carefully watch all your Google Analytics, customer feedback, sales leads…honing your marketing program along the way.  


Does this all sound expensive? Don’t worry – if your budget is tight, we’ll zero in your priorities. 

Regardless, we provide you with a clear proposal that outlines all our fees before we get started.  And if it’s still out of range, with just paid one-off consultation, we can tell you how to do plenty for yourself.

We are a Vancouver, Toronto and Calgary Marketing Agency, but we serve clients across Canada.


What Kinds of Market Research and Marketing Have We Done?

As our philosophy is “helping the good guys win,” we have worked with great clients in many areas:

Go-to Market Strategies Often involves business planning for startups or new products
Professional Services MarketingUsually involves redefining offerings, pricing and branding
Industrial MarketingOften involves helping buyers understand offerings to broaden sales bids
Retail MarketingUsually helping to re-position brand, adjust margins, and train internal team
Hi-Tech MarketingEnsuring users/buyers understand the new tech, and its value to them
Construction MarketingFinding the right elements to build, and how to price them, and pre-sales
Energy MarketingDefining who makes decisions, and meeting their buying criteria
Health Care MarketingEnsuring positioning and qualifications justify the value to buyers

View Our Case Studies:

Hear from Our Clients:

Tenato Strategy Inc.
5.0
Based on 21 reviews
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Natalie IrelandNatalie Ireland
00:28 25 Feb 22
Our business worked with Tenato for about a year and a half. We found them to be proactive, creative, excellent communicators (and listeners), and knowledgeable in all areas of marketing. They worked closely with us as COVID started, to ensure that we had the best strategy we could in place, at a budget that we could work with. We very much appreciated their wise advice and support.
Jenelle PetersonJenelle Peterson
20:34 24 Feb 22
I worked with Tenato and Jacquelines team in preparation to launch a subscription e-commerce business jointhewildlife.ca. Her team helped us to organize and execute a series of focus groups. The report and insights that were given to us helped us to create our business plan. Two years later, the findings in the report have provided insights we continue to use to drive the direction of our business today. 10/10 Recommend!! Thank you Tenato!
Mike JanzenMike Janzen
23:20 26 Jan 21
Jacqueline & Gary were great to deal with. 100% professional and responsive to our needs as a startup, while still being relatable and down to earth in their approach. The results allowed us to make really intelligent decisions on our project! Would definitely recommend!
David McIntyreDavid McIntyre
23:11 26 Aug 20
Isolating in March and April brought despair and loneliness to much of the community but then, into the midst of the pandemic, riding her white horse and carrying a guitar, came Jacqueline Drew and her team from Tenato. They organized multiple concurring and sequential events across the community giving residents and visitors the opportunity to get out of their homes and meet with neighbours to enjoy the offerings of other neighbours. From solo acts, to larger musical offerings, car displays, children's events and even decorated houses, the Lake Bonavista Stompede was a weekly event anticipated by us all.They not only organized the events but the team also produced maps of the events and tremendous professional videos documenting and promoting the Stompede. Jacqueline is a wonderful singer/songwriter and in addition to the planning, organizing and execution entertained us in numerous outside venues with Gary providing sound and photography support.Jacqueline and Gary Drew and the team from Tenato have made their mark in Lake Bonavista and brought the community together in a way that is enduring. Now they have expanded to other communities across Calgary.Everyone in Lake Bonavista knows them and appreciates what they have done and we all wish them well in all their future endeavors!
Mike ErlendsonMike Erlendson
02:55 30 Jul 20
They have been excellent at all their work in our community this year for great Stompede events!
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