Focus Groups are a unique method of qualitative market research. Here are some scenarios in which focus groups worked well….
A Market Research Company + Marketing Agency in One
Tenato comes from tenacity. But are we a market research company, marketing agency, strategic planning firm, advertising agency, sales training company or digital marketing agency? In truth, we are all those things. The point is to have all the right tools help you grow, and apply them at the right times, tenaciously.
Over 28 years in business, we have honed a 3-Phase process that consistently helps clients to define their ideal visions and achieve results. It’s as simple as Market Research, Strategy, and Execution.
First, Market Research – Investigating Customers, Competitors, Industries…
We usually recommend acquiring fresh market research to understand where you’re at. This means uncovering how your customers feel through methods such as focus groups or surveys, and what makes you unique from competitors, and benchmarking industry trends. The point is to find out whether, and how, you should change your branding, services, target markets or pricing, to boost growth. (And yes, many clients just hire us for market research, and we’re happy to do this).
Second, Strategy – Vision, Ideal Target Markets, Offerings, Pricing, Messaging…
We use the market research to strategize with you in personalized, one-on-one strategy sessions, resulting either in a strategic marketing plan or a full business plan. Here, your vision becomes crystal clear, and any adjustments to your offerings, pricing, target markets, and messaging are nailed down – all to make you more competitive. We also build a budget together, and set revenue goals.
Third, Execution – Branding, Websites, Digital Marketing, Advertising…
With your business or marketing plan now ready, we can launch into marketing and creative services. Whether you have in-house marketing staff or use our team’s many talents, we work closely with them to develop all the brand assets, as needed – such as names, logos, slogans, your website (including content, design, programming, and e-commerce capability if needed), advertising campaigns, digital marketing, Google Ads, and even sales materials – such as sales training methodologies and support document. As the campaign launches and as long as needed, we carefully watch all your Google Analytics, customer feedback, sales leads…honing your marketing program along the way.
Does this all sound expensive? Don’t worry – if your budget is tight, we’ll zero in your priorities.
Regardless, we provide you with a clear proposal that outlines all our fees before we get started. And if it’s still out of range, with just paid one-off consultation, we can tell you how to do plenty for yourself.
We are a Vancouver, Toronto and Calgary Marketing Agency, but we serve clients across Canada.
What Kinds of Market Research and Marketing Have We Done?
As our philosophy is “helping the good guys win,” we have worked with great clients in many areas:
Go-to Market Strategies | Often involves business planning for startups or new products |
Professional Services Marketing | Usually involves redefining offerings, pricing and branding |
Industrial Marketing | Often involves helping buyers understand offerings to broaden sales bids |
Retail Marketing | Usually helping to re-position brand, adjust margins, and train internal team |
Hi-Tech Marketing | Ensuring users/buyers understand the new tech, and its value to them |
Construction Marketing | Finding the right elements to build, and how to price them, and pre-sales |
Energy Marketing | Defining who makes decisions, and meeting their buying criteria |
Health Care Marketing | Ensuring positioning and qualifications justify the value to buyers |