I think the best way to describe Seth Godin’s 2018 book This is Marketing is to begin by explaining what it is not. …
Now more than ever, you need strategic and tactical marketing advice.
The name Tenato represents tenacity – the determination to never quit. We’re determined to help Canadian businesses endure and recover, with more support that you’ll find anywhere else. We dig for the right market research, we expertly strategize, and we fully execute….whether that means supporting your sales team with training and tools, or a full range of marketing and communications services.
Research. Better, bolder decisions come from excellent information. To us, market research is vital, dynamic and essential. We use a broad range of innovative techniques and tools to find the best possible insights.
Strategy. We bring your team together to debate key adjustments to your overall market position, offerings, pricing, messaging, target markets and marketing strategy. This results in an executable plan, clear rationale for decisions made, budget, schedule and team roles for your approval.
Execution. Depending on your in-house capabilities, we manage and execute some or all of the entire marketing and sales effort. This includes branding, media relations, social media, sales recruiting/training, and online marketing.
Sound expensive? Not to worry. There are nearly always ways to prioritize, and we can also give you excellent guidance toward better use of your in-house talents. (see our initial consultations).