Focus Groups are a unique method of qualitative market research. Here are some scenarios in which focus groups worked well….
A Market Research Company + Marketing Agency in One
Tenato comes from tenacity. But are we a market research company, marketing agency, strategic planning firm, advertising agency, sales training company or digital marketing agency? In truth, we are all those things. To keep it simple, the point is to have all the right tools help you grow, and apply them at the right times. Tenaciously, of course.
Over 28 years in business, we have honed a 3-Phase process that consistently achieves results. It’s as simple as Market Research, Strategy, and Execution.
First, Market Research – Investigating Customers, Competitors, Industries…
We usually recommend acquiring fresh market research to understand where you’re at. This means uncovering how your customers feel through methods such as in-depth interviews, focus groups or surveys. We also uncover what makes you unique from competitors, and benchmark industry trends. The point is to find out whether, and how, you should change your branding, services, target markets or pricing, to boost growth. (And yes, many clients just hire us for market research, and we’re happy to do this).
Second, Strategy – Vision, Targets, Offerings, Pricing, Messaging…
We then use the research findings to strategize with you in customized, one-on-one strategy sessions. Depending on the scope you need, this phase results in either in a strategic marketing plan or complete business plan. Regardless, your vision becomes crystal clear, and any adjustments to your offerings, pricing, target markets, and messaging are nailed down – all to make you more competitive. We also build a budget together, and set revenue goals.
Third, Execution – Branding, Websites, Digital Marketing, Advertising…
With your business or marketing plan now ready, we can launch into the typical things a marketing agency does: the marketing and creative services. Whether you have in-house marketing staff or use our team’s many talents, we work closely with you to develop all the brand assets you need. These are items such as brand names, logos, slogans, website (including content, design, programming, and e-commerce capability), advertising campaigns, digital marketing, and even sales training. As the campaign launches and as long as needed, we carefully monitor your Google Analytics, leads, and sales…honing your marketing program along the way.
Does this all sound expensive? Don’t worry – if your budget is tight, we’ll zero in your priorities.
Regardless, we provide you with a clear proposal that outlines all our fees before we get started. No surprises. And if it’s still out of range, we can provide paid one-off consultations, to tell you how to do plenty for yourself.
We are a Vancouver, Toronto and Calgary Market Research & Marketing Agency in one, but we serve clients across Canada.
Industries Served & Types of Market Research Projects
As our philosophy is “helping the good guys win,” we have worked with great clients in many areas. THe following are some of the more specific industries we’ve worked in, and the type of work we’ve done.
| Go-to Market Strategies | Often involves research and business planning for start-ups or new products. Usually includes branding and execution. |
| Professional Services Marketing | Typically involves research to redefine offerings, then strategizing the pricing and branding. Usually includes branding, some execution. |
| Industrial Marketing | Often delves into research to clarify technical offerings; strategy broaden revenue per sale or per customer. |
| Retail Marketing | Usually involves customer research, the strategy to re-position the brand, adjusting margins, and focusing the efforts of an internal marketing team. |
| Hi-Tech Marketing | Often involves research with prospects to see if needs exist; marketing and pricing strategies often follow, with branding to launch. |
| Construction Marketing | Typically uses research to uncover points of differentiation, followed by strategies to better package pricing and value. Often B2B sales support. |
| Energy Marketing | Research often focuses on determining needs of decision-makers. This is uses to refine proposal and pricing structures. |
| Health Care Marketing | Since clients in this area are often private health providers, we often research customers’ perception of value vs. public health care, and refine branding. |
View Our Case Studies:
Hear from Our Clients:
Our business worked with Tenato for about a year and a half. We found them to be proactive, creative, excellent communicators (and listeners), and knowledgeable in all areas of marketing. They worked closely with us as COVID started, to ensure that we had the best strategy we could in place, at a budget that we could work with. We very much appreciated their wise advice and support.
I worked with Tenato and Jacquelines team in preparation to launch a subscription e-commerce business jointhewildlife.ca. Her team helped us to organize and execute a series of focus groups. The report and insights that were given to us helped us to create our business plan. Two years later, the findings in the report have provided insights we continue to use to drive the direction of our business today. 10/10 Recommend!! Thank you Tenato!
Jacqueline & Gary were great to deal with. 100% professional and responsive to our needs as a startup, while still being relatable and down to earth in their approach. The results allowed us to make really intelligent decisions on our project! Would definitely recommend!
Isolating in March and April brought despair and loneliness to much of the community but then, into the midst of the pandemic, riding her white horse and carrying a guitar, came Jacqueline Drew and her team from Tenato. They organized multiple concurring and sequential events across the community giving residents and visitors the opportunity to get out of their homes and meet with neighbours to enjoy the offerings of other neighbours. From solo acts, to larger musical offerings, car displays, children's events and even decorated houses, the Lake Bonavista Stompede was a weekly event anticipated by us all.They not only organized the events but the team also produced maps of the events and tremendous professional videos documenting and promoting the Stompede. Jacqueline is a wonderful singer/songwriter and in addition to the planning, organizing and execution entertained us in numerous outside venues with Gary providing sound and photography support.Jacqueline and Gary Drew and the team from Tenato have made their mark in Lake Bonavista and brought the community together in a way that is enduring. Now they have expanded to other communities across Calgary.Everyone in Lake Bonavista knows them and appreciates what they have done and we all wish them well in all their future endeavors!
They have been excellent at all their work in our community this year for great Stompede events!
