We just became the newest members of Tourism Calgary! This is going to be an excellent way to build on our hospitality marketing base. So, we thought we’d give you some fresh and original marketing tips, designed for attracting visitors to your exciting destination. Do-it-yourself market research. Have you asked anyone you trust to mystery…
Month: September 2012
Pricing Professional Services
Our Own First-Hand Lesson in Pricing Strategic Marketing Services It seems even a so-called guru can learn from her clients, and in this case I refer to “yours truly”. I hope this doesn’t mean I’m not a guru – I’ll just take it that I’m still a humble guru! You know, like my “Keychain Yoda”! …
Why a price that is too low hurts your business
At Tenato Strategy, we often hear from businesses that pricing is one of the most difficult aspects of marketing strategy. So we thought we would provide a few brief thoughts for today on why you should avoid pricing too low. A lot of businesses (especially small businesses or start-up companies) think they should price below…
