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THE BLOG

Tips to Market Through a Down Economy

Too often, when businesses are facing difficult times the first thing they do is cut from advertising and marketing spending. Studies have shown that in previous recessions the businesses that continue to invest, not only grow through recessions but capitalize on the eventual recovery. Many equate marketing effort with advertising expenditures. However, marketing refers to…

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Using Financing as a Marketing Tool

The price of your offering answers the question of “How much?” but the terms of the price answer the question of “When will I have to pay it?” This second aspect can be every bit as critical as the first. Financing to Entice Purchases Adjusting the payment terms of your pricing can be a brilliant…

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5 Tips from Cult Brands – Lessons from The Gathering 2019

What do airplanes, junk-removal, and skateboarding have in common? A lot more than you may think. These were just three categories represented at The Gathering 2019 where brand leaders from Air Canada Rouge, 1-800-Got-Junk, and professional skateboarder Tony Hawk shared their advice for growing cult brands. Over the course of three days, the Fairmont Banff…

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How to Raise Prices

If you are considering raising your prices, then the question quickly becomes, how? How do you raise your overall prices without losing customers, or making them upset or angry? Many businesses put off price increases for so long, they can never get them to a profitable level, damaging their ability to remain viable. Raising prices can…

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Our Relationship Status with Valentine’s Day Marketing

Whether you’re a fan of Valentine’s Day or not, it’s difficult to ignore the aisles of pink and red that pop up across stores mid-January. They’re often filled with heart-shaped candy and stuffed animals but, while the brands and characters change, it all feels very…traditional. Notably so, considering how the concept and expression of romance…

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The Forecast on Weather Marketing

With new data, technology, and tools, today we are able to leverage weather indications with much more accuracy. For example, when spring temperatures hit 21°C, hair removal products spiked 1400% as bare legs hit the streets. At the same temperature, BBQ sales rise 200% (CBC Radio, 2015). Conversely, although rain can kill BBQ sales, lawn…

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