Why is it that so much market research doesn’t tell you anything you didn’t already know? Jacqueline Drew explains how to avoid this pitfall and dig down into the real insights….
Category: Market Research
Crowdsourcing as a Marketing Tool
Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of the suggestion box, getting access beyond the “mind base” of your own organization….
How to Strategize a Better Business Offering
Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….
Marketing Trends: Finding a Strategy that Endures
Customers are favouring individual personalized experiences, and one-size-fits-all strategies are on the way out. If it’s mass merchandise you’re selling, you need an online store and an in-store experience that will really matter to the customer….
Video: How to Market Professional Services
What are the basics of professional services marketing? It’s a common question and it boils down to three stages: research, strategy, and execution….
Traveller Insight Through Customer Conversations
If you’ve ever travelled, you know that we all have different quirks when it comes to being on the road. When visiting a new city, there are some folks that pull out the map at the beginning of the day and plan every turn and twist of their walkabout. There are others that just head…
