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A Summer of Innovative Market Research and Marketing Projects

Well, it was a crazy summer, but a great one. As I look over the projects Tenato’s team was working on, there were a few interesting highlights: Housing Innovations: We had the pleasure of working with a major home builder to innovate new styles of homes for multi-generational families. This began with market research about…

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How to Calculate Sample Size for a Survey

One question many marketers have is this: How many surveys do I need for my market research study? Or, how do I calculate survey sample size so I can be sure I’m statistically valid? First, I’ll give you the short answer. For a 95% confidence interval +/- 5% margin of error (the normal industry standard),…

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