It’s hard being a marketer in 2019! I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of the customer journey,…
Category: Market Research
Sponsoring Stampede: Events Branded for Success
The Calgary Stampede is an event like no other in Canada. In its 107th season in 2019, the Stampede is almost as old as the city itself, and captures its unique spirit like nothing else. With 1.27 million attendees in 2018, this not-for-profit organization is more popular than ever, maintaining its position as a cultural…
Through the Eyes of a Tourist
If you’re a destination trying to attract tourists, sometimes it can be hard to evaluate your strengths and weaknesses objectively. Rare are those times when you can sneak a peek through the eyes of a tourist… and when the moment sneaks up, it’s best to grab it fast, because these are people on the move. I…
5 Paths to Cost-Effective Market Research
Market research is an indispensable path to understanding your customers’ needs and expectations. Here are five cost-effective techniques you can consider….
Getting Better Insights from Market Research
Why is it that so much market research doesn’t tell you anything you didn’t already know? Jacqueline Drew explains how to avoid this pitfall and dig down into the real insights….
Crowdsourcing as a Marketing Tool
Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of the suggestion box, getting access beyond the “mind base” of your own organization….
