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Facebook Data for Researchers

New Access to User Comments Offers Tangible Marketing Data Last month Facebook announced that they have joined forces with DataSift, a UK software firm, to offer researchers access to what is being said on Facebook about specific events, brands, products or politics. Topic Data, the tool being introduced, could help businesses tailor their brand and…

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New Approaches to Market Research: Part 3

A Round-Up of the 2014 GRIT Report, Part 3   The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s…

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New Research Trends: Part 2

A Round-Up of the 2014 GRIT Report, PART 2   The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s…

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New Research Trends: Part 1

A Round-Up of the 2014 GRIT Report, PART 1   The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s…

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Lessons from the Super Bowl

By now we’ve all suffered the deflating surprise ending of the Nationwide Super Bowl commercial or heard about it online. We’ve watched #leftshark hit himself in the face under the guise of “dancing” and explained to our children why Missy Elliott’s appearance was way cooler, really, than Katy Perry’s. Many of us have even giggled…

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Marketing through Gamification

My brilliant PR Associate, Susan Elford, recently lent me a book on “Gamification” called “The Gamification Revolution” by Gabe Zichermann and Joselin Linder which she picked up at a recent PR conference. At first, my brain was asking, how could games really be that important in the entire sphere of marketing?  After all, aren’t games…

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