5 Reasons a Newsletter List is Valuable to Any Business
When we talk about social media marketing, there is often a heavy focus on Facebook and Twitter, and blogging. I sometimes think that the potential value of e-newsletters is overlooked. Here’s why I’m of the opinion that your newsletter list has value that can’t be matched by other social media platforms:
1. A CASL-compliant email list is yours for life.
You could spend thousands on Facebook ads and the maintenance of your page, but at the end of the day, if Facebook were to shut down you would lose everything you had to show for your efforts. Your newsletter subscription list is yours forever — an intentionally built platform from which to get your message out there.
2. The awesome ability to segment your list.
You can segment your list based on which services or products a customer has purchased in the past, or the nature of their business (say, wholesale versus retail). This allows you to target newsletter announcements to the appropriate segments rather than hitting all your customers with a barrage of information. It also gives you the option of doing a soft-launch of a new product or service to test out its reception or popularity in a given segment.
3. It is a captive audience built on trust.
Because people willingly sign up for your newsletter, you end up with a ready captive audience with a basis of trust already built in. These people have signed up to hear about you and your business, and it’s up to you to deliver on that promise. They want information on your services — give it to them!
4. You have complete creative control.
Unlike many forms of paid advertising, you have complete creative control in your newsletter. Choose the content, frequency, promotions and layout to be just how you want them. You can even test out different layouts, content and subject lines to discover what produces the best response. Take it a step further with A/B split testing to fine tune your newsletter to your customers’ preferences.
5. You can conduct your own market research.
Not sure how your customers feel about a new product or service or want to gauge interest? ASK them! Your newsletter is a perfect place to ask your captive audience what they want from you. You can include mini surveys in your newsletter or open invitations to provide you with feedback on a product or service.
If you’d like help building, writing or distributing a newsletter, we do that! Contact us for information on how we can help you with the design, distribution and maintenance of a newsletter for your business.