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ALS Ice Bucket Challenge

I attended an excellent presentation last week, put on by the Canadian Public Relations Society in Calgary. The speaker was recently appointed CEO Tammy Moore of ALS Canada, discussing her experience this past summer with the unexpected Ice Bucket Challenge and the astonishing success that came with it. I had not participated in the challenge,…

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Tracking Your Marketing

I attended a great presentation this week, put on by the Calgary Marketing Association.   The speakers were Jeff Nelson and Jake Blumes, both friends and colleagues of mine, but whom I had never seen collaborate before on a presentation — and the result was very eye opening. Tracking Metrics Jeff first talked about marketing…

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