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THE BLOG

Writing Headlines

Are Your Headlines Pulling Their Weight? Headlines are like doorstep of your blog posts. If you want readers to cross the threshold and enter your home (or rather, place of business), your headline needs to offer an irresistible incentive to step onto your porch in the first place. However, I find that the value of…

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Blog Frequency

Finding Your Perfect Blog Frequency One of the most common questions clients ask me when it comes to their blogs is, “How often should I be posting to my blog?” However this might be the wrong question to ask. It’s definitely important to choose a blog frequency that is manageable for you, but the real…

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Newsletter Frequency

On the Importance of Newsletter Frequency One question that I often hear from clients is how often they should send out their newsletter. Is quarterly often enough to keep clients in the loop? Is monthly too often? No, monthly is not too often. In fact, you should send out your newsletter at least once a…

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Bridging Online & Real Life

How to Bridge Online and Offline Relationships In modern business, fostering online relationships is often just as important as maintaining relationships in real life. While real life business relationships tend to be your colleagues, suppliers, customers and industry peers, online relationships can help you find new suppliers, build brand champions, create beneficial partnerships within your…

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Twitter Tips

Five Tips for Tweeting If you feel like your tweets are always being overlooked and you’re not seeing any retweet action, try these tips to make your posts more noticeable and shareable. 1. Be succinct Remember that the shorter the tweet is, the more likely it is to be retweeted. This is because when someone…

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Social Media: New Town Hall 

Following the last Alberta election, there was a lot of talk about how social media had been a better predictor of the election results than polls leading up to election day. This may have had a lot to do with the fact that polling ended four days before we voted, but it’s also true that…

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