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THE BLOG

The Boss is a Woman

Yes, Tenato is a woman-owned business.  And I’ll speak in first-person — sometimes being a woman business owner is not the easiest gig. A woman friend/client of mine and I were discussing the subject recently.   It’s all good for the fellas to take clients for drinks after work, but if a woman does this…

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Social Media Etiquette for the Holiday Season

During the holiday season, the rules of social media etiquette shift slightly although it is not always noticeable. People are more boisterous, generous and engaging – after all, tis the season of giving and good cheer! Your social media approach should follow suit for the holiday season while aligning with your brand. As we get…

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Together in Tourism Marketing

Whether you’re a tourism marketing board or a business in the hospitality sector, here’s some insight that can help you think a little more deeply about your marketing. Recently, we attended a presentation by Tourism Calgary on their 2015 – 2017 Strategic Plan.    Chairman Rod McKay talked about a few basic areas of focus,…

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ALS Ice Bucket Challenge

I attended an excellent presentation last week, put on by the Canadian Public Relations Society in Calgary. The speaker was recently appointed CEO Tammy Moore of ALS Canada, discussing her experience this past summer with the unexpected Ice Bucket Challenge and the astonishing success that came with it. I had not participated in the challenge,…

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Tracking Your Marketing

I attended a great presentation this week, put on by the Calgary Marketing Association.   The speakers were Jeff Nelson and Jake Blumes, both friends and colleagues of mine, but whom I had never seen collaborate before on a presentation — and the result was very eye opening. Tracking Metrics Jeff first talked about marketing…

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Marketing to Youth

My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…

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