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THE BLOG

Research & Strategy: Together or Separate?

  Recently, I got into a little debate with a market researcher I’ve known for years. He said, “Don’t you think marketing research and strategy should be kept separate? Clients should be outsourcing market research to one objective firm. That way it won’t be compromised or biased to support a certain strategy.” I always had…

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Bridging Online & Real Life

How to Bridge Online and Offline Relationships In modern business, fostering online relationships is often just as important as maintaining relationships in real life. While real life business relationships tend to be your colleagues, suppliers, customers and industry peers, online relationships can help you find new suppliers, build brand champions, create beneficial partnerships within your…

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How to Choose an Event Registration and Ticketing Site for Your Event

Sure, you could make a spreadsheet and track the registrants for your upcoming event. But with so many affordable (even free) options online for event ticketing and registration — offering options for everything from ticket scanning, tracking attendance, allowing attendees to choose with whom they sit, building in a ticketing fee and of course, avoiding…

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A How-To on Guest Bloggers

Who To Choose To Write a Guest Post on Your Blog, and How to Approach Them So your blog is doing great — you’ve got a respectable number of subscribers, you’re posting on a consistent basis, your page views are rising and you’re seeing some shares on social media. Congratulations! A great step to go…

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Twitter Tips

Five Tips for Tweeting If you feel like your tweets are always being overlooked and you’re not seeing any retweet action, try these tips to make your posts more noticeable and shareable. 1. Be succinct Remember that the shorter the tweet is, the more likely it is to be retweeted. This is because when someone…

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‘Tis The Season…

’Tis The Season… To Plan Your Office Holiday Party! Yes, it’s that time already! Can you believe it? It may only be the beginning of September, but employers should be booking space now for their 2015 staff holiday celebration. If you’re currently deciding where to take the gang and whether to incorporate any activities, here…

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