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THE BLOG

Twitter Phishing and MMF

Mass Marketing Fraud, and What Needs to Be Done About It Last night I was surprised to receive a note in my email inbox notifying me of a direct message (DM) from Twitter.  The message was from a high-profile businessperson that I follow; a CEO of an industry association.  The message read “Hi someone is…

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Why Were the Polls Wrong?

Insights on the Alberta 2012 Election The poll slippage in last night’s election was certainly extraordinary, and all the pollsters on the evening newscasts were saying how surprised they were. There are several common reasons why polls are “off”. The pollsters are going to have to (and they will) do their own research and then…

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Going Viral

Sustainability and the Art of Going Viral: a passing fad or the real thing? In an early April e-mail from my brother in Geneva I got excited about social media and its power to animate the hearts and minds of younger generations. Can a viral campaign raise awareness, understanding or support when it ‘goes viral’…

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6 Techniques in Competitive Intelligence You Must Not Ignore

  Now, we’ve never done this, but it used to be that companies would have to go through competitors’ garbage or hack into their private networks to find out what they were up to.  Today, with online “footprints  in the sand” left all over the web, getting competitive intelligence is easier than ever, and is…

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What is Public Relations?

by Judi Gunter, BA, APR, FCPRS, L.M. My late parents were proud of my career success in Public Relations even though they didn’t really know what I actually did for a living.  But they figured I must be good at it because I kept getting  good jobs and a lot of awards and accolades for…

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How to Re-brand

Welcome Back! Now that you’ve seen those funny old brands, we hope you’re ready to hear the adventure we had in getting the new brand up and running.  Here’s the process we went through: 1. Thinking up a great game. Once we finally faced the music and realized that the previous brand just wasn’t strong…

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