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THE BLOG

A Running Start: Tips for Finding Blogging Content

It can be demotivating to spend precious work hours crafting helpful blog posts that, according to your website analytics, no one sees. Unfortunately, to get noticed online, you need more than great content. You also need to keep a regular update schedule….

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Tourism’s Shift to Customer Engagement

There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…

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Canadian Visitation Trends

Destination Canada publishes a monthly snapshot of overall tourism. It is a great source of data and is good for seeing trends. Like many statistical reports, the trade-off is timeliness. Generally, there is a two to three month lag, which really isn’t too much of a problem for long term planning. Source So, what do…

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Traveller Insight Through Customer Conversations

If you’ve ever travelled, you know that we all have different quirks when it comes to being on the road. When visiting a new city, there are some folks that pull out the map at the beginning of the day and plan every turn and twist of their walkabout. There are others that just head…

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Research & Strategy: Together or Separate?

  Recently, I got into a little debate with a market researcher I’ve known for years. He said, “Don’t you think marketing research and strategy should be kept separate? Clients should be outsourcing market research to one objective firm. That way it won’t be compromised or biased to support a certain strategy.” I always had…

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New Approaches to Market Research: Part 3

A Round-Up of the 2014 GRIT Report, Part 3   The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s…

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