Why is it that so much market research doesn’t tell you anything you didn’t already know? Jacqueline Drew explains how to avoid this pitfall and dig down into the real insights….
Incorporating some kind of customer insight has become essential to a successful business model. Consider it a modern equivalent of the suggestion box, getting access beyond the “mind base” of your own organization….
Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….
What are the basics of professional services marketing? It’s a common question and it boils down to three stages: research, strategy, and execution….
It can be demotivating to spend precious work hours crafting helpful blog posts that, according to your website analytics, no one sees. Unfortunately, to get noticed online, you need more than great content. You also need to keep a regular update schedule….
There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…