Whether you’re a product-based company or a service-based company, you may want to develop your offering so that you can make more revenue per sale, be more competitive, and also solve your client’s problems better than you are currently doing….
Tag: Marketing Research
Video: How to Market Professional Services
What are the basics of professional services marketing? It’s a common question and it boils down to three stages: research, strategy, and execution….
A Running Start: Tips for Finding Blogging Content
It can be demotivating to spend precious work hours crafting helpful blog posts that, according to your website analytics, no one sees. Unfortunately, to get noticed online, you need more than great content. You also need to keep a regular update schedule….
Tourism’s Shift to Customer Engagement
There’s an organization called Destination Next that provides insight into strategy for destination marketers. One of the current trends they’ve identified is a shift from marketing as a broadcast media to one that is an engagement media. As I considered what this means to tourism, I reflected on a sentence on page 2 of the…
Canadian Visitation Trends
Destination Canada publishes a monthly snapshot of overall tourism. It is a great source of data and is good for seeing trends. Like many statistical reports, the trade-off is timeliness. Generally, there is a two to three month lag, which really isn’t too much of a problem for long term planning. Source So, what do…
Traveller Insight Through Customer Conversations
If you’ve ever travelled, you know that we all have different quirks when it comes to being on the road. When visiting a new city, there are some folks that pull out the map at the beginning of the day and plan every turn and twist of their walkabout. There are others that just head…
