If you are an entrepreneur and looking at launching a tourism business in Alberta, 2020 could be a great time to do so….
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Conversations on Cultural Tourism in Vancouver’s Chinatown
As one of the city’s oldest neighbourhoods, determining what strategy will help the area sustainably flourish, while preserving its cultural heritage, is a critical one….
The Forecast on Weather Marketing
With new data, technology, and tools, today we are able to leverage weather indications with much more accuracy. For example, when spring temperatures hit 21°C, hair removal products spiked 1400% as bare legs hit the streets. At the same temperature, BBQ sales rise 200% (CBC Radio, 2015). Conversely, although rain can kill BBQ sales, lawn…
5 Moves You Need in Your Content Kingdom
Ready to build your content kingdom? Be the king amidst pawns with this quick guide to the critical pieces you need for a strategic content plan. …
Video: How to Market Professional Services
What are the basics of professional services marketing? It’s a common question and it boils down to three stages: research, strategy, and execution….
New Research Trends: Part 2
A Round-Up of the 2014 GRIT Report, PART 2 The Green Book Guide for Buyers of Marketing Research publishes an annual report based on a survey of research clients and suppliers. The report, known as the GRIT (Greenbook Research Industry Trends) Report, draws on input from over 3000 research professionals, including those from Canada’s Marketing…
