Mobile apps business sector is one of the fastest-growing areas for new business. Here’s our take on how to strategize and market your mobile app effectively….
Tag: business tip
The Corporate Ecosystem
I have had the pleasure of working for several great companies and within highly functioning executive teams throughout my career. Along the way, I have made some interesting observations, one of which is that, in my view, companies and their executive teams are like ecosystems in nature. Natural ecosystems consist of animals, plants, microorganisms, and…
Contingency-Based Pricing
Is “Skin in the Game” a Good Pricing Strategy? Contingency-based pricing refers to a price based on taking a share of the results provided. It’s usually set as a percentage of the value, especially when that value can be easily quantified. For example, personal injury lawyers often will work on contingency because the winnings in personal injury…
Why a Business Vision Matters
Imagine your company is doing almost zero marketing. That’s not hard for some, because for countless companies, it’s surprisingly close to the truth. But really, here’s what happens when a company fails to market itself……
Starting is Not the Hardest Part
Getting started is certainly a challenge to overcome, however, seeing through a business idea is where most people fail….
Humour in Marketing: Dynamite or Distraction?
Stop me if you’ve heard this one before: A Copywriter, Advertisement Executive, and Media Director walk into a room. There’s no punchline- but they’re determined to find one….
