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THE BLOG

Contingency-Based Pricing

Contingency-based pricing refers to a price based on taking a share of the results provided. It’s usually set as a percentage of the value, especially when that value can be easily quantified. For example, personal injury lawyers often will work on contingency because the winnings in personal injury cases can be very large, while their clients’ ability…

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Why a Business Vision Matters

Imagine your company is doing almost zero marketing. That’s not hard for some, because for countless companies, it’s surprisingly close to the truth. But really, here’s what happens when a company fails to market itself……

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Is Marketing A Laughing Matter?

Stop me if you’ve heard this one before: A Copywriter, Advertisement Executive, and Media Director walk into a room. There’s no punchline- but they’re determined to find one….

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Culling Down Your Offerings

Businesses often think about ways to expand their products and services, but sometimes, their offerings get so complex and disjointed that they cannot deliver on everything well. How does this happen? Well, sometimes mismatched lines of business or products occur because of an acquisition: Company A purchases Company B to acquire some aspect of Company…

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