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THE BLOG

The Boss is a Woman

Yes, Tenato is a woman-owned business.  And I’ll speak in first-person — sometimes being a woman business owner is not the easiest gig. A woman friend/client of mine and I were discussing the subject recently.   It’s all good for the fellas to take clients for drinks after work, but if a woman does this…

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Marketing to Youth

My 14-year-old daughter, Liz recently attended the well-hyped “We Day” event in Calgary this week. Liz had done extra loads of volunteering at school and written an eloquent essay in order to be chosen from her school to attend. So, when she got home on Monday, I asked her what she thought of it, expecting her…

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The Marketing Personality

I was having a very interesting conversation with a client that specializes in recruitment recently, and since he had done quite a lot of recruitment for sales and marketing professionals, we got into an interesting chat about what kind of personality makes a good marketer. This caused me to reflect on my own 20-year career…

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Humour and Buzz

Using Humour to Neutralize Bad Social Media I recently read a great little article in the local Metro Newspaper about the roasting of Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering:  spray on…

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Anti-Spam Part 2

CTRC’s Anti-Spam Law Something smells like…. Well, I have been suitably rattled after watching the presentation on Canada’s  new Anti-Spam legislation, in effect this July.   One of the key points made by the presenter, Martin Kratz of Bennett Jones, was that this was a piece of legislation that bypassed a public consultation process before…

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Marketing: Good or Evil?

This long weekend, I watched ALL SIX Star Wars episodes, in “chronological” order, i.e. Episode 1, 2, 3, 4, 5, and then 6. Never having done this before, it was quite eye-opening and perhaps “sunk in” better than it ever did before. Central to the story is the theme of Good versus Evil. Some things…

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