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ALS Ice Bucket Challenge

I attended an excellent presentation last week, put on by the Canadian Public Relations Society in Calgary. The speaker was recently appointed CEO Tammy Moore of ALS Canada, discussing her experience this past summer with the unexpected Ice Bucket Challenge and the astonishing success that came with it. I had not participated in the challenge,…

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Never-ending Content

Can You Run Out of Content for Your Blog? At our Team Tenato pow-wow recently, an interesting topic of discussion came up:  Can we really create indefinite content about any subject (for example, a client in the plumbing industry)?    Isn’t there only so much to write in a given blog? An “Academic” Analogy When…

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10 Common Twitter Mistakes

So. Your Twitter posts are falling into a big black hole of nothing. You’re putting it out there but no one’s picking them up or sharing them.   What good is social media if you’re just spinning your wheels? What’s the use of having something to say if no one is listening? Twitter is one…

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Social Media Monitoring

Is Your Social Media Campaign Working? So you’ve set up your business with a Twitter feed and a Facebook account. You’ve got some videos up on YouTube and you’re all ready to start feeding pictures to Instagram. That’s great! But how do you know if the content that you’re putting out there is going anywhere?…

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Marketing to Millennials

Millennial Markets Matter Millennials represent a demographic that has most marketers – and savvy business owners – salivating. Sometimes called Gen Y, this is the generation that define trends. There are more of them than there are Boomers, and their buying power is on the rise. Born between the early 80s and the early 90s,…

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Humour and Buzz

Using Humour to Neutralize Bad Social Media I recently read a great little article in the local Metro Newspaper about the roasting of Canadian company, Lululemon, on the Jimmy Kimmel late night show. Seems Jimmy Kimmel had some fun envisioning the “next generation” of even tighter yoga pants that Lululemon might consider offering:  spray on…

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