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THE BLOG

Marketing Predictions 2014

It’s January, and after having read through a plethora of expert predictions on what’s to come in the field of marketing over the next year, I thought I would offer my own “crystal ball” — educated prediction! 1. A Return to Strategy In the past couple of years, we marketers have been told to pump…

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Think Before You Tweet

It seems that the news is absolutely peppered these days with individuals in political power making poor ethical decisions. Is the quality of our elected officials going downhill?  Maybe.  But I think it’s more likely that we, the public, just know more about what they think, believe and do, now.  Why? Because they’re telling us….

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Welcome, Amanda!

Honestly, I am not sure how we are getting so fortunate as to be adding such amazing, talented people into our team here at Tenato! I think it’s easy to find technical skills, but it’s harder to find those in a really genuine person who will make the time to really listen to people.  It’s…

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How to Market a Restaurant, Hotel, or Attraction: 10 Helpful Tips

We just became the newest members of Tourism Calgary!   This is going to be an excellent way to build on our hospitality marketing base.  So, we thought we’d give you some fresh and original marketing tips, designed for attracting visitors to your exciting destination. Do-it-yourself market research.   Have you asked anyone you trust to mystery…

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Social Monitoring vs. Polling

Could Social Media Monitoring Have Better Predicted the Alberta Election Results? After reading Joanne O’Connell’s post “Why Were the Polls Wrong?”, I was intrigued by her insight and wondered if social media could shed some light on why there was such a difference between the polling vs. actual results. As Joanne stated, this election had…

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Twitter Phishing and MMF

Mass Marketing Fraud, and What Needs to Be Done About It Last night I was surprised to receive a note in my email inbox notifying me of a direct message (DM) from Twitter.  The message was from a high-profile businessperson that I follow; a CEO of an industry association.  The message read “Hi someone is…

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