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10 Ways to Build a Sellable Business

Thanks to guest blogger Ken Wither, founder and CEO of Scotia Business Brokers, who provided this insightful column; we believe it is highly relevant to our readers, since it is relates closely to strategy, marketing and overall business growth.  Enjoy! It’s a sobering statistic, but only 1 out of 6 businesses listed for sale ever…

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Strategy and Songwriting

Artistically Inspired Strategy: Becoming Yourself   Jacqueline Drew, our CEO/Principal of Tenato, is an accomplished singer, songwriter and bandleader. This blog is based on an entertaining Keynote Presentation she delivers, through voice and song…. ********* The word “strategy” means different things to different people. Most people would agree that it implies big picture thinking about…

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Marketing through Gamification

My brilliant PR Associate, Susan Elford, recently lent me a book on “Gamification” called “The Gamification Revolution” by Gabe Zichermann and Joselin Linder which she picked up at a recent PR conference. At first, my brain was asking, how could games really be that important in the entire sphere of marketing?  After all, aren’t games…

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Why Strategy Comes First

Strategy: Plain and Simple We’ve written many times about the importance of good strategy coming before marketing, and it’s more true today than ever. The problem with strategy is that it is a broad word, and one which confuses many people.  So they often skip doing strategy and just dive in and start churning out…

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Strategic Planning for Boards

I took a very interesting course in Calgary recently from Federated Press called “Strategic Planning for Boards.”  Having gotten into doing more not-for-profit strategy recently, I wanted to get a clearer idea of the differences between planning with business management vs. planning with boards of directors – were there any important differences?  Here is a…

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Media Buying

What Does a Media Planner / Buyer Do? As a marketing consultant, one of the most frequent questions I often get is, “What kind of marketing really works?” to which I, of course, will have to respond, “That depends on what kind of business you have, and who you are trying to target.”  And further,…

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