Since the onset of the pandemic in 2020, there have been a plethora of mixed messages around how business can and should operate. And of course, whether they should be open at all, especially in retail. But why are some retailers doing better than others? Is is purely luck of being “in demand” during COVID…
Category: Strategic Planning
Welcome, Ali Jakubec!
The team at Tenato is thrilled to welcome Ali Jakubec, a highly experienced communications strategist with over 20 years’ experience in complex, national-scope organizations. Ali has a unique backstory with Tenato, starting in 2008, when she was a client of ours while working with the Competition Bureau of Canada. Together we worked on a national…
Senior Marketing Strategist Joins Tenato in Vancouver
Chris Schneider joins consulting team of Tenato Strategy Tenato is very pleased to introduce our newest Senior Strategy Consultant, Chris Schneider, who will be based in Vancouver. Chris brings 40+ years experience, progressing from roles in marketing and sales to his most recent post as President of Tierra Sol, a well-known ceramic tile manufacturing business….
Why a Business Vision Matters
Imagine your company is doing almost zero marketing. That’s not hard for some, because for countless companies, it’s surprisingly close to the truth. But really, here’s what happens when a company fails to market itself……
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
When to Raise your Prices: 12 Powerful Indicators
Recently, a colleague and I were discussing various kinds of pricing structures, and this spurred a conversation about the kinds of situations in which a company may need to raise or adjust prices. This goes beyond a temporary surcharge or discount – we’re talking actual changes to their overall pricing. So, with over 20 years’…
