Some of the strongest brands in the world sit in the luxury retail sector, offering exclusive products at a high price to wealthy customers. …
Category: Strategic Planning
The Corporate Ecosystem
I have had the pleasure of working for several great companies and within highly functioning executive teams throughout my career. Along the way, I have made some interesting observations, one of which is that, in my view, companies and their executive teams are like ecosystems in nature. Natural ecosystems consist of animals, plants, microorganisms, and…
Best Laid Plans
The past year has taught us all the importance of being flexible and reminded us that despite our efforts to plan, we’re often required to shift direction quickly to adapt. …
Can COVID-readiness be a Competitive Advantage?
Since the onset of the pandemic in 2020, there have been a plethora of mixed messages around how business can and should operate. And of course, whether they should be open at all, especially in retail. But why are some retailers doing better than others? Is is purely luck of being “in demand” during COVID…
Welcome, Ali Jakubec!
The team at Tenato is thrilled to welcome Ali Jakubec, a highly experienced communications strategist with over 20 years’ experience in complex, national-scope organizations. Ali has a unique backstory with Tenato, starting in 2008, when she was a client of ours while working with the Competition Bureau of Canada. Together we worked on a national…
Senior Marketing Strategist Joins Tenato in Vancouver
Chris Schneider joins consulting team of Tenato Strategy Tenato is very pleased to introduce our newest Senior Strategy Consultant, Chris Schneider, who will be based in Vancouver. Chris brings 40+ years experience, progressing from roles in marketing and sales to his most recent post as President of Tierra Sol, a well-known ceramic tile manufacturing business….
