It’s hard being a marketer in 2019! I know that, and not because I am a marketer. Rather, I am a strategist, measurement specialist and market researcher who works with marketers. I help them drill down to the nitty-gritty, granular detail of how well their marketing is working, understand the stages of the customer journey,…
Category: Strategic Planning
Seasonal Discounts
Seasonal discounts can be a useful tool to help manage uneven revenue patterns and ensure inventory turnover. But it is critical not to overuse them….
Remarketing: Is it Magic or Murder?
Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…
Starting is Not the Hardest Part
Getting started is certainly a challenge to overcome, however, seeing through a business idea is where most people fail….
Culling Down Your Offerings
Businesses often think about ways to expand their products and services, but sometimes, their offerings get so complex and disjointed that they cannot deliver on everything well. How does this happen? Well, sometimes mismatched lines of business or products occur because of an acquisition: Company A purchases Company B to acquire some aspect of Company…
Tips to Market Through a Down Economy
Too often, when businesses are facing difficult times the first thing they do is cut from advertising and marketing spending. Studies have shown that in previous recessions the businesses that continue to invest, not only grow through recessions but capitalize on the eventual recovery….
