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THE BLOG

Developing a Sales Process

The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….

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Knowing When to Go (to the Media)

There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…

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Inspired Connections at Globe Forum

I was thrilled to attend the Globe Forum in Vancouver (March 14 – 16), which is a technology show focused on emerging clean and renewable energy technologies. Not only were there many fantastic speakers, but simply meeting many tech entrepreneurs was quite inspiring….

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Marketer? Market Thyself!

When there’s a job opening here at Tenato, we get a large number of resumés to read through. I’ve recently done a little bit of preliminary screening of job applicants, and I notice things. Now, I’m no expert in job hunting, but I can offer some tips based on the boss lady’s hiring expectations. It comes down mainly to the cover letter; for starters, try including one……

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Business to Business Marketing Techniques

A lot of people picture advertising in the form of flashy billboards or celebrity-filled commercials. But what if you’re in an industry where your potential clients aren’t consumers at all, but businesses or organizations of some sort? …

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Who is your Client: The Company or the Contact?

Before we start, I want to point out that since I am not a lawyer, this is not a legal opinion. It is simply the perspective of a very dedicated marketing consultant and business owner with over twenty years of experience. But if you’ve lost any clients recently, and are feeling a little beaten up, this article may be exactly…

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