Most business owners understand that excellent service is imperative to their success, however, only a few organizations can consistently deliver….
Tag: Small Business
Using Financing as a Marketing Tool
The price of your offering answers the question of “How much?” but the terms of the price answer the question of “When will I have to pay it?” This second aspect can be every bit as critical as the first. Financing to Entice Purchases Adjusting the payment terms of your pricing can be a brilliant…
How to Raise Prices
If you are considering raising your prices, then the question quickly becomes, how? How do you raise your overall prices without losing customers, or making them upset or angry? Many businesses put off price increases for so long, they can never get them to a profitable level, damaging their ability to remain viable. Raising prices can…
3 Ways to Bridge the Gap between Sales and Marketing
This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….
Style and Substance: Why Brand Guidelines Matter
More interactions mean more opportunities to fail or succeed at providing a great customer experience. Brand guidelines can help you mitigate these challenges….
The Fine Art of Giving Media Interviews
If you’re a representative of an organization, the occasion may arise where you are asked by a journalist to be interviewed for broadcast or print publication….
