This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….
More interactions mean more opportunities to fail or succeed at providing a great customer experience. Brand guidelines can help you mitigate these challenges….
If you’re a representative of an organization, the occasion may arise where you are asked by a journalist to be interviewed for broadcast or print publication….
The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….
Customers are favouring individual personalized experiences, and one-size-fits-all strategies are on the way out. If it’s mass merchandise you’re selling, you need an online store and an in-store experience that will really matter to the customer….
Retail merchandising is more of an art than a science, but using a scientific approach of making incremental changes, and then tracking your results will make you become infinitely more attractive to consumers….