How do you prioritize looking after your own business’s marketing needs when you are already extremely busy looking after your customers? Content creation and marketing are ongoing, time consuming tasks!
It’s the typical issue of the “shoemaker’s shoes” – where the shoemaker has the worst-maintained shoes of all because they are so busy looking after repairing everyone else’s.
Since the pandemic restrictions have lifted, and many businesses have been getting back in the swing of things, this is the very issue we’ve been facing ourselves at Tenato. Marketing is indeed a time-consuming activity, and these are the things that are often overlooked:
- Updating websites
- Blogging
- Social Media
- Keeping up with reporting
- Updating/following up the contacts in the CRM
So now what? Should you outsource these things to writers or contractors who don’t know the business as well as you do?
The answer is simply to work with an employee or a team who cares about it as much as you do, and ensures your company’s voice is being represented faithfully.
For example, instead of letting someone write opinions you don’t agree with, that person should be interviewing your team and reflecting your values and expertise. It’s a matter of trusted delegation.
Beyond this, you can make yourself a basic schedule of when and what you’re updating. There are lots of resources for this online. Just don’t over do it by making more for yourself than you can keep up with.
Fall is a fresh start…take the opportunity to get back down to business, and let your own needs be the priority!
