Market research is an indispensable path to understanding your customers’ needs and expectations. Here are five cost-effective techniques you can consider….
This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….
Why is it that so much market research doesn’t tell you anything you didn’t already know? Jacqueline Drew explains how to avoid this pitfall and dig down into the real insights….
The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….
There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…
I was thrilled to attend the Globe Forum in Vancouver (March 14 – 16), which is a technology show focused on emerging clean and renewable energy technologies. Not only were there many fantastic speakers, but simply meeting many tech entrepreneurs was quite inspiring….