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THE BLOG

Bridging the Gap between Sales and Marketing

This misalignment between sales and marketing continues to be one of the most considerable challenges for any organization. If this sounds familiar, here are three ways to achieve better alignment and improve shared results….

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Developing a Sales Process

The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….

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Knowing When to Go (to the Media)

There are different kinds of stories the media will take hold of – stories about cute things, about young people and old people doing amazing things, about money. So how do you, as a business owner, get into that stream of having your story told?…

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Inspired Connections at Globe Forum

I was thrilled to attend the Globe Forum in Vancouver (March 14 – 16), which is a technology show focused on emerging clean and renewable energy technologies. Not only were there many fantastic speakers, but simply meeting many tech entrepreneurs was quite inspiring….

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