As Tenato recently added a client in the recreation industry, I’ve been learning a lot about team sports, and noticing the interesting parallels to business….
Tag: business
Looking for Absurdly Big Marketing Ideas?
An insanely large pumpkin inspires big marketing ideas. Why not go bigger than you’ve ever done before and get some publicity or viral social media marketing?…
A Summer of Innovative Market Research and Marketing Projects
Well, it was a crazy summer, but a great one. As I look over the projects Tenato’s team was working on, there were a few interesting highlights: Housing Innovations: We had the pleasure of working with a major home builder to innovate new styles of homes for multi-generational families. This began with market research about…
The Shoemaker’s Shoes: Are you Looking After Marketing Your Own Business?
How do you prioritize looking after your own business, when you are extremely busy looking after your customers?…
What Kinds of Market Research Do You Need?
So, it’s time to get some market research. How do you determine what research you need, how long it’ll take, and what it costs?…
Should You Create a Loyalty Program?
Are you hoping to turn occasional customers into more steady, loyal repeat buyers? Perhaps you are already giving some thought to creating your own loyalty program. …
