The unique thing about business-to-business marketing is that a lot of the marketing strategy success will rest on tenacious and skillful direct selling. That’s why having a documented sales process is so important – it builds consistency in your sales performance and value in your company….
Tag: Small Business
3 Key Marketing Trends and How To Adapt Your Business
Customers are favouring individual personalized experiences, and one-size-fits-all strategies are on the way out. If it’s mass merchandise you’re selling, you need an online store and an in-store experience that will really matter to the customer….
17 Practical Retail Merchandising Tips
Retail merchandising is more of an art than a science, but using a scientific approach of making incremental changes, and then tracking your results will make you become infinitely more attractive to consumers….
Video: Which Social Media Platforms Should Your Business Choose?
Social media marketing can be very intimidating and time-consuming. The key is to pick your platforms, make a commitment, and stick with it. …
5 Things to Improve Customer Service during Busy Times
Your business is running at capacity. You are as busy as you ever imagined you’d be. Everything is good, right? Wrong. When businesses reach capacity, so much effort goes into keeping things going – ordering inventory, hiring staff, keeping staff, losing staff, tracking sales, making deposits – that customer service and implications for the longer…
Thoughts from #SocialWest
Managing the Online Reputation of Your Small Business Last month, armed with a tablet and a name tag, I attended my first social media conference – Social West. Held in Calgary, Alberta, the three-day event is spearheaded by Mike Morrison, author of Mike’s Bloggity Blog. Delivering on its promise as the largest social media and…
