Ever been in a relationship where you were extremely loyal to your partner, but your partner wasn’t even close to loyal to you? Then perhaps you know where I stand on customer loyalty programs. Businesses all want perfectly loyal customers. And many, many spend a great deal of effort and money on so-called loyalty…
Month: April 2012
6 Techniques in Competitive Intelligence You Must Not Ignore
Now, we’ve never done this, but it used to be that companies would have to go through competitors’ garbage or hack into their private networks to find out what they were up to. Today, with online “footprints in the sand” left all over the web, getting competitive intelligence is easier than ever, and is…
Canadian PR Definition
The Bottom Line Is That Canadian PR Pros Practice In The Public Interest by Judi Gunter, BA, APR, FCPRS, L.M. My parents would have liked the idea that the Canadian Public Relations Society didn’t go in lock step with the Public Relations Society of America in the matter of defining what Public Relations is and…
What is Public Relations?
by Judi Gunter, BA, APR, FCPRS, L.M. My late parents were proud of my career success in Public Relations even though they didn’t really know what I actually did for a living. But they figured I must be good at it because I kept getting good jobs and a lot of awards and accolades for…
