Since expanding our team over the past two years, I have begun to learn what it takes to be a leader in the world of marketing. After having flying solo for the first 15 years or so, leading a team is a lot different, and has changed many things. It’s different than just being “leading-edge”…
What’s a Good Click Through Rate (CTR) on a Google PPC Campaign?
Many people will wonder, “What’s a decent click through rate (CTR) on my Google Adwords PPC (Pay-Per-Click) Campaign?” While there is no quick answer, I will say this: A good CTR shouldn’t stay the same. IT MUST IMPROVE. We recently tested two campaigns using two different Google Adwords (PPC) experts. The campaigns were in different…
Why Google Analytics is Worth Looking At
I have asked many a business person over the years — do you have Google Analytics on your site? Time and time again, people say, “Yes, I think so, but I never look at it.” Most website developers will install the Google Analytics Tracking code on your site so that you can count important metrics. …
Advertising Becomes Research
It used to be that you ran advertising, and then tried to track leads coming into your business sporadically, when you remembered to ask people how they found out about you. Then, if you were smart, you’d use that information to tweak your advertising next year. Year over year, you would gradually improve bit…
Choosing Keywords
An Amazing Online Market Research Tool: Google Keyword Trends Choose your words carefully, goes the old saying. The words you use to describe your service or product determine its ranking online, its categorization online, and of course, how relevant your marketing will appear to its potential customers. It can have the effect of making you…
Business Flood Recovery
After the Calgary Flood: 20 Steps to Business Recovery Tenato comes from word “tenacity” — and we’re already thinking about how businesses can ready themselves to recover from Calgary’s amazing 2013 flood. We thought some forward thinking ideas might help you get moving forward….and if we do get hit, we’ve got the mop and bucket…
