When you cuddle up by the fire to watch a holiday movie, what you may not notice are the brands, strategically placed and working their way into our consciousness. …
Category: Branding
The Marketing Mix on Marijuana
What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….
Style and Substance: Why Brand Guidelines Matter
More interactions mean more opportunities to fail or succeed at providing a great customer experience. Brand guidelines can help you mitigate these challenges….
Jingles – What A Long, Strange Trip It’s Been
There was a time when nearly every product advertised had some sort of original music, a jingle, associated with it. That’s no longer the case, although a catchy song remains a very powerful advertising tool. Plop, Plop, Fizz, Fizz Commercial jingle writing in the mid-twentieth century was an industry within an industry. Many songwriters subsisted…
How NOT To Name A Business
Google is a pretty brilliant name for an Internet powerhouse. It’s derived from googol, a term suggested in 1920 by nine-year-old Milton Sirotta. His uncle, mathematician Edward Kasner, had asked Milton to name a very, very large number: one followed by one hundred zeroes….
Rebranding Checklist
Whether it’s a new name or logo, rebranding creates a heap of busywork. Maybe you’re thinking, “Hmm, new business cards, update the website?” It’s a start, but what else is there? Wouldn’t it be nice to have a comprehensive checklist for getting your rebranding done so that you could just start banging things off? Look…
