It’s something that marketers love to talk about and are also very opinionated on – how do you best define a brand?…
Category: Branding
Translating Luxury Branding to the Everyday
Some of the strongest brands in the world sit in the luxury retail sector, offering exclusive products at a high price to wealthy customers. …
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
The ‘Eh-List’: Where do you stack up with Canada’s top brands?
Picture yourself grabbing a coffee from your local Tim Hortons, filling up at the Petro-Canada before rolling out to the mountains, and swiping your Royal Bank credit card to pay for your gas. There are many things that Canadians have in common, and that includes the brands we cherish. So, when it comes to your…
Humour in Marketing: Dynamite or Distraction?
Stop me if you’ve heard this one before: A Copywriter, Advertisement Executive, and Media Director walk into a room. There’s no punchline- but they’re determined to find one….
You are what you Tweet: Personal Branding
Whether you are a consultant, a leader, a recent graduate or an entrepreneur, having a strong and unique personal brand can get you noticed by prospective clients, business partners, and employers. …
