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THE BLOG

Is Marketing A Laughing Matter?

Stop me if you’ve heard this one before: A Copywriter, Advertisement Executive, and Media Director walk into a room. There’s no punchline- but they’re determined to find one….

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5 Tips from Cult Brands – Lessons from The Gathering 2019

What do airplanes, junk-removal, and skateboarding have in common? A lot more than you may think. These were just three categories represented at The Gathering 2019 where brand leaders from Air Canada Rouge, 1-800-Got-Junk, and professional skateboarder Tony Hawk shared their advice for growing cult brands. Over the course of three days, the Fairmont Banff…

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The Marketing Mix on Marijuana

What will the future of legalized cannabis in Canada look like? In light of complex regulation, many have been left dazed and confused where the marketing of marijuana is concerned….

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