E-mail marketing can be a powerful tool that allows businesses to nurture leads and connect with customers and clients. So how do you keep it CASL compliant?…
Category: Marketing & Media Channels
Sponsoring Stampede: Events Branded for Success
The Calgary Stampede is an event like no other in Canada. In its 107th season in 2019, the Stampede is almost as old as the city itself, and captures its unique spirit like nothing else. With 1.27 million attendees in 2018, this not-for-profit organization is more popular than ever, maintaining its position as a cultural…
Is the Sun Setting on Social Media? Not a Chance.
In the dark corners of the internet, a prophecy has begun to spread: social media networks are dying or are already dead, we just haven’t realized it yet. Can this be true? …
When Marketing & Politics Collide
Millions of Albertans will participate in this year’s provincial election which takes place April 16, 2019. The lead up to this election has felt different than usual as politics is increasingly influenced by marketing. Demographic shifts and technological advancement are both to credit for this trend. This year will mark the first time that eligible…
Video: How to Market Professional Services
What are the basics of professional services marketing? It’s a common question and it boils down to three stages: research, strategy, and execution….
Business to Business Marketing Techniques
A lot of people picture advertising in the form of flashy billboards or celebrity-filled commercials. But what if you’re in an industry where your potential clients aren’t consumers at all, but businesses or organizations of some sort? …
