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THE BLOG

Sponsoring Stampede: Events Branded for Success

The Calgary Stampede is an event like no other in Canada. In its 107th season in 2019, the Stampede is almost as old as the city itself, and captures its unique spirit like nothing else. With 1.27 million attendees in 2018, this not-for-profit organization is more popular than ever, maintaining its position as a cultural…

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When Marketing & Politics Collide

Millions of Albertans will participate in this year’s provincial election which takes place April 16, 2019. The lead up to this election has felt different than usual as politics is increasingly influenced by marketing. Demographic shifts and technological advancement are both to credit for this trend. This year will mark the first time that eligible…

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Business to Business Marketing Techniques

A lot of people picture advertising in the form of flashy billboards or celebrity-filled commercials. But what if you’re in an industry where your potential clients aren’t consumers at all, but businesses or organizations of some sort? …

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