It’s something that marketers love to talk about and are also very opinionated on – how do you best define a brand?…
Category: Marketing Services
Translating Luxury Branding to the Everyday
Some of the strongest brands in the world sit in the luxury retail sector, offering exclusive products at a high price to wealthy customers. …
Can COVID-readiness be a Competitive Advantage?
Since the onset of the pandemic in 2020, there have been a plethora of mixed messages around how business can and should operate. And of course, whether they should be open at all, especially in retail. But why are some retailers doing better than others? Is is purely luck of being “in demand” during COVID…
Summer 2020 Update
Hello Friends! This is just a quick update of all things Tenato, as we have been juggling like crazy these past couple of months. As per our previous post, we decided to put our marketing skills into full throttle, and dive in to lift community spirit by getting people to share their talents, passions and…
Native Advertising: The Revival of Branded Content
It’s becoming increasingly hard to reach, let alone engage, new audiences. Which has meant that marketers have had to find creative ways to advertise….
Remarketing: Is it Magic or Murder?
Many years ago my Mother made the unfortunate discovery that I seem to have an uncanny eye for picking out flattering clothes for her – things that she wouldn’t have picked out herself, but that she loved once she had them on in the change room. Thus began my burden, taking my amazing Mom shopping…
