Could Social Media Monitoring Have Better Predicted the Alberta Election Results? After reading Joanne O’Connell’s post “Why Were the Polls Wrong?”, I was intrigued by her insight and wondered if social media could shed some light on why there was such a difference between the polling vs. actual results. As Joanne stated, this election had…
Category: Marketing Services
12 Tips for Starting a Business in Calgary
So you’re ready to start a business in Calgary? Good for you! It’s a giant leap. Calgary has for years been reputed as Canada’s most entrepreneurial city. As a business owner myself, and having helped hundreds of other entrepreneurs get started, I thought I’d give you a few tips on how business is done in…
Twitter Phishing and MMF
Mass Marketing Fraud, and What Needs to Be Done About It Last night I was surprised to receive a note in my email inbox notifying me of a direct message (DM) from Twitter. The message was from a high-profile businessperson that I follow; a CEO of an industry association. The message read “Hi someone is…
Going Viral
Sustainability and the Art of Going Viral: a passing fad or the real thing? In an early April e-mail from my brother in Geneva I got excited about social media and its power to animate the hearts and minds of younger generations. Can a viral campaign raise awareness, understanding or support when it ‘goes viral’…
Twiends Seeding Results
Assuming you checked out my blog 3 days ago, you’re aware that I ran a little test with an online tool called twiends.com which is a “seeding” method used to get people to follow your account on Twitter. As soon as I bought and released my “seeds” the followers shot up to 405 from about…
Buying Twitter Followers
Do numbers really matter all THAT much? It seems like people judge you immediately by how many followers you have on Twitter – and that some numbers just don’t make sense. Recently I came across a site with a total of 20 tweets, and it had about 7000+followers. The tweeter certainly wasn’t a celebrity. Clearly,…
