We just became the newest members of Tourism Calgary! This is going to be an excellent way to build on our hospitality marketing base. So, we thought we’d give you some fresh and original marketing tips, designed for attracting visitors to your exciting destination. Do-it-yourself market research. Have you asked anyone you trust to mystery…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
Pricing Professional Services
Our Own First-Hand Lesson in Pricing Strategic Marketing Services It seems even a so-called guru can learn from her clients, and in this case I refer to “yours truly”. I hope this doesn’t mean I’m not a guru – I’ll just take it that I’m still a humble guru! You know, like my “Keychain Yoda”! …
Overcoming Difficult Business Challenges
Are you currently struggling with a difficult business challenge? Think about this: If you had everything you ever wanted and needed, would you bother to get out of bed in the morning? For me, there would be a lot of days where I’d just sleep in and get fat. But the thing I love…
SEO Beautifully Explained
Click: The Beauty of Explaining Something Complex in a Simple Fashion “Do or do not. There is not try,” Yoda, my hero of wisdom once said. It’s not often you come across someone with wisdom on a subject that is so new, you can’t even get a diploma in it. This is why I…
Being a Good Client: The Vendor is not Always WRONG
Almost all businesses know it’s important to keep their clients happy, and be the best vendors they can be. But when it comes to dealing with their own suppliers, they let all their flaws hang out. Payments are late. Demands are high. Instructions are sloppy. And constant favours are the norm. The problem with this…
Marketers Who Don’t Market
Do the World’s Biggest Marketers Actually Avoid Marketing? Call it my crystal ball prediction, but I think the world of advertising is in for a major shift… if today’s Mirren conference discussion is any indication. A bunch of the world’s top advertising agency CEO’s were on a panel, imparting their knowledge to other advertising…
