If you’re a marketing company, advertising agency, or even an in-house marketing professional, you probably know what when the going gets tough in a company, you and your projects get axed first. It ought NOT to be this way, but it is. On the other side of the fence, which people CAN’T a company easily…
Category: News at Tenato
Blogs about new things happening at Tenato Strategy, a business and marketing strategy firm with offices in Calgary, Vancouver and Toronto.
What is an Entrepreneur?
Funny Insights on Entrepreneurship…you have my empathy! A friend was admiring my great skill and courage in founding and running my own business, and so I mused to myself at how often outsiders see entrepreneurs as great role models and even pinnacles of leadership. If you run a small business, you may chuckle at such…
Women of the Mall
I’m sitting here at Southcentre Mall’s food court here in Calgary, absorbing the sites and sounds. It’s a lovely spring afternoon during the Easter long weekend, and the mall is somewhat busier than you’d expect. The smell of various food vendors hangs in the air, and people sit individually and in small groups, chatting and…
5 Tips for Hiring the Perfect Sales Person
Finding an excellent person to handle the sales role in your company with knowledge, trust, and ambition can seem like an impossible task. At Tenato, we have helped many clients over the years to find excellent sales people, and we’ve developed a few unconventional techniques that seem to make an important difference. Attitude. In…
How to Re-brand
Welcome Back! Now that you’ve seen those funny old brands, we hope you’re ready to hear the adventure we had in getting the new brand up and running. Here’s the process we went through: 1. Thinking up a great name. Once we finally faced the music and realized that the previous brand just wasn’t strong…
Why Re-brand?
At our “Team Tenato” meeting last Friday, we were chatting about the amount of labour involved in re-branding our company’s name, and hence the entire corporate image. Have you ever wondered whether you should seriously consider a re-brand? At Tenato, there are a lot of reasons we chose to rebrand, and here are the main…
